So far I have taken several pictures of french fries and matches. I wanted to get the french fry to look as yellow as possible, so I tried to take the picture in as much light as I could get. I put it under a lamp and I also took a photo outside using natural lighting, just to see what it looked like. I preferred the artificial lighting.
I am not necessarily trying to completely duplicate the Burger King ad, instead I am trying to improve it. I want to start with as high quality images as I can get, so once I get them in illustrator/photoshop it will be as high quality as possible.
Here is the ad I am duplicating...
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